A successful restaurant business is a big topic in hospitality management. It seems that it is an easy and routine job but it needs systematic operating philosophy in order to be success. In this topic, we would like to explore more on local style restaurant – Food Stall Noodles.
Here is a video introduce Food Stall Noodles.
Here is a video introduce Food Stall Noodles.
Food Stall Noodles or Cart Noodles are found in Hong Kong around 1950s, as there are many Chinese immigrants moved to Hong Kong because of the civil unrest in mainland. Majority of them have low purchasing power. So they became hawkers and selling fish balls with noodles in a small wooden cart. It became popular among low income group people as the price is cheap and the production process is simple and fast. Also, because of the poor hygienic environment, there was a new alternative term - Filthy Noodle.
Nowadays, the hygienic problem has been improved and many hawkers had moved to a shop and did not use wooden cart anymore. It is not “Filthy” anymore. Also, different food ingredients have been added. Customers can choose their own food items to order. After these long time development, Food Stall Noodles are very famous and you can find Food Stall Noodles restaurant tall over Hong Kong and even in the world. Many tourists would come to Hong Kong mainly for trying these Food Stall Noodles. It becomes a kind tourist attraction of Hong Kong.
Characteristics of Chain and Independent Restaurants
Chain Restaurants:
- Owners are usually not involved in operations.
- Linked with a universal brand name and image.
- Standardized menus.
- Usually follows the product-line approach to service delivery.
- Owners are involved in operations.
- Service delivery can be more customized to better fit the customer's desires.
- Weak financial support.
- Has their own unique brand name and image.
More real life examples of each classification of restaurants:
Chain Restaurants:
Fine Dining:
Theme Restaurants:
Celebrity Restaurants:
Steak Houses:
2) Steak Expert
Casual restaurant:
1) Cafe Causettle
2) Bubba Gump
Family Restaurant:
1) Modern China Restaurant
2) Hong Zhou Restaurant
Ethnic Restaurant:
1) Grappa’s Kimberley
2) Sushi Express
Quick-service / Fast food Restaurant
1) MOS Burger (Hamburger)
2) Paisano’s (Pizza)
3) Hot-Star Large Fried Chicken
4) Hero Sandwich (Sandwich)
Bakery cafe
1) Cheesess
2) Chez Shibata
Hong Kong Style
1) Ocean Empire Food Shop
2) Daniel’s Restaurant
Typical Types of Local Restaurant
1) Star Cafe
2) Kai Kei Snack
Trends for Restaurant Operations
1. Offering discounts and coupons
During economic recession and inflation, customers like bargain. Customers tend to spend less. Offering discounts and coupons can provide them with a concept that the product is cheaper and they can get advantage from it.
2. Social Media for Restaurants
Social-media based marketing for restaurants continues to grow and evolve. More and more people turn to the internet for information about where to eat. Social marketing sites like Facebook or Twitter allow restaurants to promote specials and events and reach your local audience all for free. For example the Maid Cafe Moe
http://www.facebook.com/#!/MaidCafeMoe?fref=ts
http://www.facebook.com/#!/MaidCafeMoe?fref=ts
3. Public Health Concerns
More and more people are overweight and plagued by chronic disease such as diabetes. Restaurants are being pressured to create healthier meals with smaller portions. In response to public demand, many restaurants now offer smaller portion sizes and healthier food options on their regular menu.
4. More Open Kitchens Design
Many restaurants nowadays tend to have an open kitchen design to attract customers. Since customers can observe the food production process, they will gain confidence to patronize the restaurant. Besides, chefs can also have some showmanship in the open kitchen to make the food production process become an entertainment for customers.
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